This is a strategy called "the staircase strategy". I've done a lot of testing with hashtags, and from my own experience. This is the best strategy to follow as of today. You should get a good amount of reach if you follow the steps in the infographic. However,if you truly want to maximize your growth, then you can advance this further. It's a bit more complicated tho. For example: Let's say you are between 0-10K followers. and you use ~25 hashtags on your post. Then you would do like this: 15 small hashtags (below 10K posts) 5 medium hashtags (below 100K posts) 4 big hashtags (above 100K posts) 1 page hashtag. (EG. Mine is #just_aww_things )
Point is, you want to have a mix of big and small hashtags. With a majority of small hashtags and then less of them as they get bigger.
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